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reach your goals with


Imagine you have an idea. For example, a new type of ice cream with a sausage flavour. It sounds strange, but you are convinced that people will love it. So you develop a recipe, patent it, work out a marketing strategy and invest in industrial production equipment. And then you launch your sausage ice cream ...

Unfortunately, you realise that sausage ice cream is not so popular after all. Your efforts, the lovingly elaborated design and your investments were more or less in vain. A lot of time and money has been lost.

To prevent this from happening, we work with Lean Start-Up.
You can find out exactly what that means here.

the Mindset

To ensure that your idea develops into a
technically feasible and economically viable.
product/business model, we work in iteration loops.
in iteration loops.

This means that we make

  1.  an assumption
    e.g. people will like sausage ice cream

  2. check this through an experiment
    e.g. user test, interviews etc.

  3.  Learning from the results   
    e.g. People do not want sausage ice cream, but express the desire for less sweet ice cream varieties.
    --> The idea for -Salted Caramel- is born.

In this way you avoid the risk of developing your idea in a
direction that does not promise success.

Die Stages

Admittedly, iteration loops sound tedious and time-consuming at first.
So that you can see your progress and successes and reach your goal, we divide the incubation programme into 6 stages.
This gives you an additional structure that helps you to work through the individual points from the idea to the start-up in a focused manner.

Below you can see an example of the process and the individual phases of the incubation programme.
Depending on the idea and the course of development, we are of course flexible if it makes sense.

1. Kick Off

It all starts with the kick-off.
We get to know each other,
and develop a vision together with you.

We also set goals and milestones to get the most out of the project

2. Customer Problem Fit

This long term refers to an analysis of your potential customers. You get to know your potential users and learn more about their problems/wishes.
The goal is to identify an attractive customer group with a problem that you want to solve with your idea.

3. Market Atractiveness

Even the most creative idea is doomed to fail if there is no market for it ...
Here you analyse the economic viability of your idea. Is there a trend that speaks for your idea? How much growth can you expect and are there any hurdles like regulations etc.?
It is also important to research existing competitors or solutions that may make your idea obsolete.

4. Problem Solution Fit

You know your target group and how the market is structured. Based on this knowledge, you develop your idea further. The goal is to develop a solution concept that solves the problem of your target group and is unique on the market in this form.

5. Prototyping

Now it's time for implementation. No matter whether it's a physical or digital product, service or platform model.
Here, your idea is transformed into a first prototype that you can test with your target group.


6. Business Model & Pitch

Besides the solution itself, one of the most important challenges in the long term is to secure funding with a suitable business model. Here we look together at how you can achieve this goal.

The first step is the pitch at the Demoday. Here you present your idea to an audience, including our mentors, network partners and potential investors.
Afterwards, we will be happy to advise you on the next steps and funding opportunities.


Taking off in the hike incubation programme

Would you like to work out your idea with us according to Lean Start-Up?
Then make an appointment with us now.

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